Industry Nine's New 2020 Carbon Wheelset Offerings

2020 Industry Nine Carbon Wheelsets

We are huge fans of Industry Nine wheelsets here at the shop. They are some of the highest quality, highest performing, top-notch wheels that we love to put on our bikes. And although the bicycle wheel has been around forever, Industry Nine still keeps making them better. The 2020 model year lineup for Industry Nine is no exception with their new carbon fiber wheelsets. This is their largest offering to date with a large number of different options for whatever your preferred flavor of riding is. 

Industry Nine knows quality, which is why they partnered with British Columbia’s We Are One Composites, who are expert carbon manufacturers, to develop their latest wheelsets. These aren’t just rebranded We Are One wheels, though. These are layups, molds, and specs exclusive to I9, so you’re not getting an off-the-shelf product. Industry Nine worked in conjunction with the Canadian carbon pros to engineer these wheels to be exactly what they wanted. And what did they want? They wanted a focus on ride quality, which is something that carbon wheels of yesteryear couldn’t offer.

Industry Nine EN315 Carbon Wheels

One of the features of these new wheelsets include a thicker bead wall to help reduce your chances of getting pinch flats or damaging your rim (they can’t help it if you decide to be a bad rider). Industry Nine also decreased the rim depth and re-worked the layup to provide more compliance. When carbon wheelsets were first introduced, the main benefit that manufacturers advertised was added stiffness. It didn’t take too long before people realized that stiff wheelsets were great for certain situations, but ultimately too uncomfortable and pretty bad at helping your bike track the ground. Industry Nine realized that by making these changes, they could produce a wheel that actually conforms to the trail better, resulting in more traction and more comfort. 

Industry Nine Carbon Wheelset

Industry 9 Carbon Wheelset Breakdown:

Industry Nine Carbon Wheels 2020

Industry Nine Ultralite Carbon UL280

The UL280 wheelset is for those who love to exist in the pain cave. This XC-focused wheelset only comes in a 29” flavor with a 24 hole count. The inner width is an aggressive 28mm, which is great for helping you find traction with tires that typically aren’t the grabbiest kind around. Speaking of tires, your ideal tire width is 2.1” to 2.4”, so whether you’re a cross country purist or more of a downcountry kind of person, the UL280 will fit the bill.

UL280 Specs

  • 29” wheels
  • 24 hole count
  • 28mm inner rim width
  • 2.1”-2.4” tire width
  • 1450g wheelset weight

Industry Nine UL280 Carbon Wheelset

Industry Nine Trail Carbon TR280

You’re a mountain biker, which means you ride your mountain bike. Cross country, all-mountain, enduro...does it really matter? Just get out there and ride your damn bike. This wheelset is for you. Industry Nine envisioned the TR280 as a gravity wheelset that went on a diet. It can do anything that you want it to. It comes in both a 24 and 32 hole count, depending on your proclivity for danger. The inner rim width is 28mm, making it great for tires from 2.2” to 2.5”, or in other words, almost any tire you realistically want to ride. 

TR280 Specs

  • 29” wheels
  • 24 or 32 hole count
  • 28mm inner rim width
  • 2.2”-2.5” tire width
  • 1540g 24H weight
  • 1630g 32H weight

Industry Nine TR280 Carbon Wheelset

Industry Nine Enduro Carbon EN315 + EN355

Here is where things get interesting. Industry Nine knows that enduro riders are a finicky gang that like their bikes a particular way. This is why I9 offers four different options for you to build your bike exactly how you want it. There are two different inner rim widths, 31.5mm and 35.5mm. The 31.5mm option is great for 2.3” to 2.6” tires while the 35.5mm option is better suited for bigger rubber, like 2.4” to 3.0”. You can also choose your preferred hole count. Each wheelset can be had with either 24 or 32 holes. So want something light and nimble? Get a 24 hole count EN315. Do you want maximum traction and durability? A 32 hole count EN355 will fit the bill. Need something in between? I’ll let you figure it out…

EN315 + EN355 Specs

  • 27.5” and 29” wheels
  • 24 and 32 hole count
  • 31.5mm and 35.5mm inner rim width
  • 2.3”-2.6” (EN315) and 2.4”-3.0” (EN355) tire widths
  • EN315 Weights: 1600g (27.5”), 1660g (24H 29”), 1750g (32H 29”)
  • EN355 Weights: 1750g (27.5”), 1710g (24H 29”), 1800g (32H 29”)

Industry Nine EN315 Carbon Wheelset

Industry Nine EN355 Carbon Wheelset

Industry Nine Grade Carbon GR315

These are the wheels that you can probably throw off Mt. Everest and still be able to ride (maybe...don’t try it, even if you could). Built for gnarly downhill, be it racing or rampaging, the GR315s are burly, stiff, and durable. These wheels aren’t just one of the other models with a little extra carbon. They were engineered with a layup specifically for brutal downhill, so they can resist heavy impacts without adding much weight to your bike. They are offered in both 27.5” and 29” options, so you can stick them on your old-school 27.5 DH bike or your futuristic 29er. 

GR315 Specs

  • 27.5” and 29” wheels
  • 32 hole count
  • 31.5mm inner rim width
  • 2.3”-2.6” tire width

Industry Nine GR315 Carbon Wheelset

Final Specs:

Industry Nine Carbon Wheels 2020


All of these wheelsets come equipped with Industry Nine’s Hydra hub that offers an eye-watering 690 points of engagement. If you haven’t ridden a high-engagement hub before, it might change your life (or at least you’ll never want to ride anything else again). With the exception of the UL280s, each wheelset can be had with SuperBoost 157 and they all come with Industry Nine’s revolutionary System Spokes (they look and perform sweet). As far as pricing goes, you absolutely get what you pay for. Front wheels are offered at $1,015, rear wheels are $1,235, and the whole wheelset can be had for $2,250. Industry Nine’s carbon wheelsets are 100% worth the price when you consider their performance, looks, and did I forget to mention the lifetime warranty? And then remember, Industry Nine’s Ano Lab is just about the coolest wheel building tool in existence. Go visit their website and start playing around with the colors. Even if you have no intention of buying, it’s just fun to mess around with. So just take a look at these wheels and maybe, possibly, potentially buy them… You'll be happy you did.

Industry Nine Carbon Wheelsets 2020

March 03, 2020

Industry Nine › Wheels ›

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