Industry Nine 1/1 Enduro S Wheelset [Rider Review]

Our "Rider Review" article series features the honest reviews from verified purchasers of Worldwide Cyclery. They contain the photos, thoughts, feedback & overall review you are looking for.

Other than of course the frame, upgrading your wheelset will have a massive impact on the way your bike will feel and in some cases affect speed. Our friend Shane gives us the low down on his Industry Nine 1/1 Enduro S Wheelset. Check it out!

Overview

I recently purchased a new bike that came with a carbon wheelset. I live in Santa Barbara, CA, and ride very rocky trails most of the time. I was nervous about breaking a carbon rim after watching many of my riding buddies destroy theirs so I set out to purchase an aluminum wheelset. After doing some research I came across the Industry Nine 1/1 Enduro S wheelset. After reading many positive reviews I decided to give them a shot and ordered up a set.

The wheels arrived ready to go with valve stems and a nice rim strip already installed. I mounted up a fresh set of my favorite Maxxis tires with some Stan’s sealant. One of my first observations was how easy it was to air up a new set of tires using only a floor pump. In the past, with other wheels and the same tires I struggled to get the bead seated without the use of a compressor. I attribute this to the thick rubbery rim strip which creates a seal along the bottom of the tire allowing for pressure to build up easily and pop the bead into place.

With the tires mounted I decided to throw the wheelset into my truing stand to make sure they were rolling straight. Sure enough, both wheels were perfectly round and true straight out of the box. I then used my Park Tools tensiometer to check the spoke tension. On both wheels, i found the spoke tension to be set at a good value and with very even tension for all spokes on each of the wheels.

Additionally, these hubs make a nice buzzing sound while coasting but are not obnoxiously loud.

Next, it was time to install the wheels on my bike and go for a test ride. The first thing I noticed was the engagement on the hub. Previously I was running a DT Swiss 350 rear hub with 18 points of engagement. The Industry Nine 101 hubs have 52 engagement points which was a nice upgrade. I feel this is the perfect amount of hub engagement points, you likely wouldn’t notice much difference going any higher. 

Following the successful test ride, it was time to hit the trails. My first ride was Coldsprings trail in Santa Barbara which is 4.5 miles long and about 2/3 rock garden. Later that day I did a run-down Tunnel trail which is even rockier than Coldsprings. After the ride, I threw the wheels back in the stand to check tension and straightness. The spokes have not loosened at all and the rim was still running perfectly straight!

Final Thoughts 

I now have about 250 miles of abuse on these wheels and they’re still going strong. I don’t think you can beat these wheels for the price. For $750 you get very durable rims laced up to solid hubs with high engagement in the rear. I would recommend these to anyone looking to purchase a new aluminum wheelset.