While Sram and Shimano are the frontrunners of the cycling components industry, E*Thirteen has continued to step up their game over the last couple of years bringing new innovative products with race proven performance. E*Thirteen is a small, rider-owned company with a a focus on improving rider experience through thoughtfully engineered components. E*Thirteen is most known for their chainguides and chain retention systems however while remaining an industry leader in chainguides, they now offer a full lineup of wheels, tires, cranksets, bottom brackets, chainrings, cassettes, and dropper posts. Be sure to check out our full E*Thirteen collection. Here we are going to review the E*Thirteen Direct Mount M Profile Chainring, the same chainring raced on by Neko Mulally, Aaron Gwin, and the YT Mob!
Direct Mount chainrings are sweet. Their simplicity and styling make them perform well and look great. The E*Thirteen Direct Mount M Profile chainring is no exception to that. We did our best to beat up this chainring and it didn't budge one bit. The benefit to using a direct mount chainring is that if you do bend the chainring, you don't have to also replace the crank arm. You might say the same is true with a traditional 104 bcd chainring but the chances of also damaging the spider in that case is also high. This chainring is strong, does a great job with chain retention, it's lightweight, and is easy to install.